David M. Gardner
Professor Emeritus of Business Administration
University of Minnesota, 1967, 1964
B.S.C., University of Iowa, 1958
University of Illinois since 1966. Joint appointment with
Institute for Environmental Studies since 1978.
"Research Opportunities in Electronic Commerce," with M.
Shaw and H. Thomas, Decision Support Systems (forthcoming).
"Exploring the Marketing/Entrepreneurship Interface, in
Marketing and Entrepreneurship Research Ideas and
Opportunities" (Quorum Books, 1994).
"Segmentation Strategy in the Interactive Marketing Era,"
Proceedings: Seventh Bi-Annual World Marketing Congress
(Melbourne, Australia: 1995).
"New Venture Theory' Is Not an Oxymoron," Marketing
Educator, Vol. 10, No. 3 (Summer 1991). Marketing Theory:
Evolution and Evaluation, with J. Sheth and D. Garrett (John
Wiley Inc., 1988).
Honors and Awards
Listed as one of the ninety best researchers in "Best
Researchers in Marketing," by John Fraedrich, in the Summer
1997 issue of Marketing Educator. College of Commerce
Award for Executive and Professional Development, 1995.
Executive MBA Service Award, 1995. Senior Fulbright
Scholar, University of New South Wales, Australia, 1989-90.
American Marketing Association, Central Illinois Chapter,
Marketing Pioneer Award, 1989. Commerce Alumni
Association Award for Excellence in Graduate Teaching
(college award), 1986. Harold H. Maynard Award for
article making the greatest contribution to marketing
thought in 1975, 1976. Undergraduate Instructional
Award (all campus), 1968.
editorial board of Current Issues and Research in
Advertising; Journal of Advertising; and The
Journal of Business Leadership.
President, Association for Consumer Research, 1976.
President, Central Illinois Chapter, American Marketing
Board member of the Illinois Business Hall of Fame.
Teaches courses in marketing strategy, promotion management,
and entrepreneurship. Research interests include the
marketing of high technology and electronic commerce. Has
been a consultant to firms in the hobby, high technology,
banking, and retailing industries. Has served as an expert
witness in the area of deception and consumer fraud.
454 Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820