2008

"Dimensions of Consumer Expertise," Journal of Consumer Research (with John W. Hutchinson), 1987.

"Servqual: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality," Journal of Retailing (with A. Parasuraman and Valarie A. Zeithaml), 1988.

"A Conceptual Model of Service Quality and Its Implications for Future Research," Journal of Marketing (with A. Parasuraman and Valarie A. Zeithaml), 1985.

"Effects of Price, Brand, and Store Information on Buyers' Product Evaluations," Journal of Marketing Research (with William B. Dodds and Dhruv Grewal), 1991.

"Buyers' Subjective Perceptions of Price," Journal of Marketing Research, 1973.

"Research on Corporate Diversification: A Synthesis," Strategic Management Journal (with Vasudevan Ramanujam), 1989.

"Strategic Alliances: A Synthesis of Conceptual Foundations," Journal of the Academy of Marketing Science (with Margaret H. Cunningham), 1995.

Delivering Quality Service: Balancing Customer Perceptions and Expectations. New York: The Free Press (with A. Parasuraman and Leonard L. Berry), 1990.

"Servqual: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality," Journal of Retailing (with A. Parasuraman and Leonard L. Berry), 1988.

2004

"On the Evaluation of Structural Equation Models," Journal of the Academy of Marketing Science, 1988.

"Possessions and the Extended Self," Journal of Consumer Research, 1988.

"The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research (with M. Wallendorf and J.F. Sherry, Jr.), 1989.

In recognition of his work on memory and judgment, including:

• "Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods," Journal of Consumer Research (with T.K. Srull), 1982.
• "Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior," Journal of Applied Psychology (with J.M. Feldman,) 1988.

Diffusion of Innovations, 4th Edition, 1997.

2000

Meta-Analysis in Marketing: Generalization of Response Models (with J. U. Farley), 1986.

"Symbols for Sale," Harvard Business Review, 1959.

"A Consumer-Based Methodology for the Identification of New Product Ideas," Management Science (with A. Shocker), 1974.

"An Industry Equilibrium Analysis Downstream Vertical Integration," Marketing Science (with T. McGuire), 1983.

1996

Managing Brand Equity, 1991.

"A Paradigm for Developing Better Measures of Marketing Constructs," Journal of Marketing Research, 1979.

Market Driven Strategy: Processes for Creating Value, 1990.

Design and Marketing of New Products (with G. Urban), 1980.

"Pre-Test Market Evaluation of New Packaged Goods: A Model and Measurement Methodology," Journal of Marketing Research (with A. Silk), 1978.

Market Segmentation (with R. Frank and W. Massy), 1972.

1992

Causal Models in Marketing, 1980.

An Information Processing Theory of Consumer Choice, 1979.

"Models and Managers: The Concept of a Decision Calculus," Management Science, 1970.

The Theory of Buyer Behavior (with J. Howard), 1968.

"Activities, Interests, and Opinions," Journal of Marketing Research, 1971.

1986

Articles on Econometric Methods and Stochastic Processes.

Retail Strategy and the Classification of Consumer Goods, 1963.

A Theory of Distribution Channel Structure, 1969.

The Morphology of Theory and the General Theory In Marketing, 1971

Lawlike Generalizations and Marketing Theory, 1973.

The Nature and Scope of Marketing, 1976.

A General Paradigm of Marketing: In Support of the Three Dichotomies Model, 1978.

Marketing Theory: Conceptual Foundations of Research In Marketing, 1976.

Distribution Channels: Behavioral Dimensions, 1969.

Marketing Channels, 1977 (with A. I. El Ansary).

Distribution Channels as Political Economies: A Framework for Comparative Analysis, 1980 (with T. Reve).

1981

Marketing Theory and Meta Theory, 1970.

Consumer Behavior, 1968 (with D. Kollat and R. Blackwell).

Belief, Attitude, Intention, and Behavior, 1975 (with I. Ajzen).

"Product Differentiation and Market Segmentation as Alternative Strategies," 1956.

1978

Consumer Behavior as Risk Taking, 1960.

Long Series of Publications on Bayesian and Multivariate Analysis, 1964-73.

Marketing Management: Analysis, Planning, and Control, 1967.

Articles extending the domain of marketing, 1969-73.

Marketing Myopia, 1960.

1975

The Practice of Management, 1954.

Marketing and Public Policy, 1966.

Marketing Management; Analysis and Planning, 1963.

Marketing: Executive and Buyer Behavior, 1963.

Marketing Theory, 1965.

The Theory of Buyer Behavior (with J. N. Sheth), 1969.

The Diffusion of Innovations.

1967

Marketing Behavior and Executive Action, 1957.

Personal Influence: The Part Played by People in the Flow of Mass Communication (with E. Katz), 1955.

Theory of Games and Economic Behavior (with J. Von Neumann), 1944, 1947, 1953.

Theory of Games and Economic Behavior (with O. Morgenstern), 1944, 1947, 1953.

Social Class in America (with M. Meeker and K. Eells), 1949.

1961

Theory in Marketing (with W. Alderson), 1950.

The Economics of Installment Buying, 1948.

The Marketing of Textiles, 1938.

Psychological Analysis of Economic Behavior, 1951.

General leadership in work of the Survey Research Center.

First quantitative study of department store sales volumes

Development of city marketing maps; general leadership in development of marketing research through his work as manager of the Commercial Research Division of the Curtis Publishing Co.

Establishment of the first commercial research department of any publication, 1912 etc.

1959

Wholesaling, 1926.

Work while in charge of Census of Wholesale Distribution, 1929-32.

Managerial Economics, 1951.

The Law of Retail Gravitation, 1931.

Introduction to Sales Management, 1933, 1940, and 1950.

1957

Marketing Research and Analysis, 1937.

American's Needs and Resources, 1947.

Pioneering work through his American Institute of Public Opinion, 1935.

Economics of Advertising, 1927.

1955

Louisville Grocery Survey, Part IV, Wholesale Grocery Operations, 1932.

General leadership in development of theory in Marketing.

Price Control Under Fair Trade Legislation, 1939.

Resale Price Maintenance in Great Britain with an Application to the Problem in the United States, 1935.

Surveys on Consumer Finances, 1926.

Work in establishing the Survey Research Center, 1946.

Work in establishing the Institute for Social Research 1949.

America's Capacity to Produce, 1934.

The Legal Status of Agricultural Cooperation, 1927.

The Theory and Measurement of Demand, 1938.

1953

The Theory of Monopolistic Competition, 1933, 1936, and 1938.

Retail Inventory Method, 1925.

Series of Operating Results of Department and Specialty Stores.

1951

Economic Effects of Advertising, 1942.

Nielsen Food and Drug Indices.

Principles of Advertising, 1923.

Magazine audience studies.

Market Data Handbook (U.S. Dept. of Commerce) 1929.

Does Distribution Cost Too Much? (Joint authorship for Twentieth Century Fund), 1939.

1949

Selling and Buying, 1911.

Marketing Methods and Policies, 1917.

Advertising as a Business Force, 1913.

Elements of Marketing, 1920.

Principles of Marketing, 1922.

Marketing Agricultural Products (with L.D.H. Weld), 1932.

Marketing Problems, 1920.

Principles of Merchandising, 1924.

"Relation of Consumer Buying Habits to Marketing Methods," Harvard Business Review, 1923.

Marketing: Its Problems and Methods, 1920.

Commercial Research, 1919.

Sample Census of Distribution, 1927.

First National Census of Distribution, 1929.

Economics of Retailing, 1915.

Economics of Consumption, 1929.

Economics of Fashion, 1929.

The Psychology of Advertising, 1908.

Influencing Men in Business, 1911 and 1919.

The Theory and Practice of Advertising, 1904.

"Some Problems in Marketing Distribution," Quarterly Journal of Economics, 1912.

An Approach to Business Problems, 1916.

Unfair Competition, 1917.

Federal Trade Commission Reports: Chain Stores, (1931-34).

Bakery Combines and Profits, (1927).

Report on the Grain Trade, (1920-26).

Furniture (with Walter Durand), 1923-27.

Marketing Farm Products, 1916.

"Marketing Functions and Mercantile Organizations," American Economic Review, June 1917.

"Marketing Agencies Between Manufacturer and Wholesaler," Quarterly Journal of Economics, August 1917.