18th Paul D. Converse Marketing Symposium
Agenda
Thursday, April 26th, 2012
- 6:00-9:00 Registration (BIF Atrium)
- 6:30-9:00 Welcome Reception (BIF Atrium)
- 9:00-9:30 Transport to Allerton
Friday, April 27th, 2012
- 7:45-8:30 Breakfast @ Allerton (for those staying there)
- 8:45-9:15 Transport to Campus
Note: All Presentations take place in Business Instructional Facility Room 3039
- 9:30: Introduction of Dr. Roland Rust
- 9:35- 10:15: Dr. Roland Rust, Converse Winner, University of Maryland
- 10:15-10:35: Prof. Ruth Bolton, Converse Discussant, Arizona State University
- 10:35-10:45: Questions/Comments/Discussion
- 10:45-11:15 Break BIF 3015/3017
- 11:15-12:45: Panel of Winners/Discussants about early career issues
- 1:00-2:00 Lunch in BIF Atrium
- 2:00-2:10 Introduction of Prof. Gerard Tellis
- 2:10-2:50 Prof. Gerard Tellis, Converse Winner, University of Southern California
- 2:50-3:10 Prof. Rebecca Slotegraff, Discussant, Indiana University
- 3:10-3:25 Questions/Comments/Discussant
- 3:30-4:30 Campus Tour
- 4:30-6:00 Happy Hour@ Houlihans
- 6:00-9:00 Award Dinner@ I-Hotel
- 9:00-9:30 Transport to Allerton
Saturday, April 28th, 2012
- 8:00-8:30 Transport to Campus
- 8:30-10:00 Breakfast in BIF Atrium
- 10:00-10:10 Introduction of V. Kumar
- 10:10-10:50 Prof. V. Kumar, Converse Winner, Georgia State University
- 10:50-11:10 Prof. Gary L. Lilien, Converse Discussant, Penn State University
- 11:10-11:20 Questions/Comments/Discussant
- 11:20-11:30 Break
- 11:30-11:40 Introduction of Prof. Christine Moorman
- 11:40-12:20 Prof. Prof. Christine Moorman, Converse Winner, Duke
- 12:20-12:40 Prof. Aric Rindfleisch, Converse Discussant, The University of Wisconsin Madison
- 12:40-12:55 Questions/Comments/ Discussion
- 1:00-2:00 Lunch in BIF Atrium
- 2:00-2:10 Introduction of Prof. A "Parsu" Parasuraman
- 2:10-2:50: A "Parsu" Parasuraman, Converse Winner, University of Miami
- 2:50-3:10: Prof. Julie Baker, Converse Discussant, Texas Christian University
- 3:10-4:30 Converse Winners and Converse Discussant Roundtables
- 4:30-5:00 Wrap-Up
- 5:30-8:30 Dinner and optional evening activities
- 8:30 Transport to Allerton
Sunday, April 29th, 2012
- Allerton - Airport
