18th Paul D. Converse Marketing Symposium
April 26-29, 2012
Business Instructional Facility
515 East Gregory Drive
Champaign, IL 61820
The Converse awards are bestowed over a weekend-long symposium, which includes presentations by the winners and a discussion of the winner's contribution to be led by a discussant of the winner's choice.
Co-Chairs: Bill Qualls and Tiffany Barnett White, University of Illinois at Urbana-Champaign
2012 PAUL D. CONVERSE AWARD WINNERS
V. Kumar
Georgia State University
Christine Moorman
Duke University
A. Parasuraman
University of Miami
Roland Rust
University of Maryland
Gerard Tellis
University of Southern California
Symposium Information
Sponsored by the Central Illinois Chapter of the American Marketing Association & the University of Illinois College of Business
