Marketing
What do Marketing majors do?
AT A GLANCE
2012 Median Salary:
$50,000 (Bachelor)
A marketing major typically
combines a strong analytical
background with a creative flair
and the ability to connect with
people.
Marketing encompasses business activities directly related to placing meaningful assortments of goods and services in the hands of the consumer. Students graduating with this concentration might start with an entry-level position in marketing, sales, market research or consulting. Under more experienced supervision, marketing students may plan promotional, advertising and other marketing strategies.
Marketing Department »
Career Options
SALES & MARKETING
Provides goods or services to clients with the goal of increasing revenue. Sales can be business-to-business, direct marketing, or account management. Selling is the implementation of marketing to the needs of clients.
- 29% of 2012 Marketing graduates started their careers in Sales & Marketing
- $47,700 mean salary
GENERAL MANAGEMENT
Oversee the day-to-day operations of goods, services, and employees. Managers are in charge of executing company goals. Most new hires will enter into a management training program that will last between 18-36 months.
- 17% of 2012 Marketing graduates started their careers in General Management
- $50,000 mean salary
CONSULTING
Perform database analysis, financial modeling, general business analysis, research, and generate reports for the client or project team. In addition, consultants are actively involved in the application and transfer of specific skills and knowledge to the client.
- 10% of 2012 Marketing graduates started their careers in Consulting
- $64,000 mean salary
Sample Job Descriptions
Marketing Leadership Program with Discover Financial Services
The MLP is an entry-level, rotational program that offers participants the opportunity to gain in-depth experiences in several areas of the Marketing department, including: Brand Management & Advertising, Card member Marketing, e-Business, Prepaid & Partner Marketing, Marketing Operations, Marketing Planning & Strategy, and Marketing Services. The year-long Marketing Leadership Program offers hired participants the following opportunities:
- Extensive introductory and ongoing training curriculums
- Focused mentoring/coaching by an MLP Manager and hand-selected Marketing Managers
- High-profile, meaningful project work
- Participation in cross-functional departmental initiatives
- Introduction to and interaction with Senior Management
- Friendly corporate culture
Marketing Representative at Caterpillar
New hires in the Technical Marketing Development Program will begin their development in a 3-month Marketing Training Class. Following the training class, employees will enter rotational assignments tailored to an industry or distribution service (dealer development) career path. Rotational assignments will be focused on developing industry and product application knowledge as well as a strong understanding of the Caterpillar Dealer network.
Media Associate with Starcom
Associates in strategy groups create and present media plans to clients. They gather and analyze marketing data to determine the client's advertising and media needs, and they analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget. Success requires deep analytical skills, math proficiency, a good understanding of consumers, and significant creativity.
Associates in investment groups invest client budgets with media vendors in the most effective and efficient way. They develop good predictions of audiences to each medium, utilizing industry data sources and Starcom systems. They must be skilled at negotiating prices and terms with each vendor, eventually placing orders (often in millions of dollars) with them.
Investment associates also monitor the purchase to ensure that all ads run as ordered, deliver audiences as promised, and are billed and paid correctly. Success requires deep analytical skills, math proficiency, strong negotiation skills, and a solid attention to detail.
Sales Leadership Associate at Coca-Cola
Working with the CPG world's most strategic talents, you'll learn how to build effective strategies and profitable relationships using customer metrics and analytical reports. Join us on a guided tour of what it means to be a sales legend with the world's leading bottling team.
The Sales Leadership Associate role will expose you to many areas of Coca-Cola Refreshments operations including manufacturing, sales, and distribution. Participants will follow a structured onboarding plan complete with one-on-one sales leadership training with a Rotational Manager and Coaching Peer, and start their first year rotation as an On Premise Manager. Upon graduation of the program, participants will be eligible to apply for a District Sales Manager position.
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