What do Marketing majors do?
2012 Median Salary:
A marketing major typically
combines a strong analytical
background with a creative flair
and the ability to connect with
Marketing encompasses business activities directly related to placing meaningful assortments of goods and services in the hands of the consumer. Students graduating with this concentration might start with an entry-level position in marketing, sales, market research or consulting. Under more experienced supervision, marketing students may plan promotional, advertising and other marketing strategies.
Marketing Department »
SALES & MARKETING
Provides goods or services to clients with the goal of increasing revenue. Sales can be business-to-business, direct marketing, or account management. Selling is the implementation of marketing to the needs of clients.
- 29% of 2012 Marketing graduates started their careers in Sales & Marketing
- $47,700 mean salary
Oversee the day-to-day operations of goods, services, and employees. Managers are in charge of executing company goals. Most new hires will enter into a management training program that will last between 18-36 months.
- 17% of 2012 Marketing graduates started their careers in General Management
- $50,000 mean salary
Perform database analysis, financial modeling, general business analysis, research, and generate reports for the client or project team. In addition, consultants are actively involved in the application and transfer of specific skills and knowledge to the client.
- 10% of 2012 Marketing graduates started their careers in Consulting
- $64,000 mean salary