Welcome to Business-to-Business Marketing - BA360The purpose of this course is to acquaint students with the theory and practice of Business-to-Business Marketing. We have segmented this website into four main directories where you will find useful information for the course:
1. Course Description - Includes information on the format, the materials and more.
2. Case Preparation - For information on the case write-up's.
3. Course Outline - To know what to read, what to do, and when to do it.
4. About Prof. W. J. Qualls - For background information on your professor.
5. Sales Simulation Exercise-SMS 1 SMS 2 SMS 3 SMS 4 SMS 5 SMS 6 SMS7
If you have any questions, please contact me directly:
Professor William J. Qualls
317A David Kinley Hall
wqualls@uiuc.edu
(217) 265-0794
Office Hours by Appointment
