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College » BA » Programs » Undergraduate » Marketing » Requirements

Marketing

Required Courses

Hours Course # Course Name
3 BADM 322 Marketing Research
(Prerequisite: BADM 320 and ECON 202)
3 BADM 325 Consumer Behavior
(Prerequisite: BADM 320)
3 BADM 350 Information Technology for Networked Organizations
3 BADM 375 Business Process Management
3 BADM 420 Advanced Marketing Management
(Prerequisite: BADM 320)
     
Choose four of the following, which must include at least two marketing courses (marked with *):
     
3 BADM 321* Principles of Retailing
(Prerequisite: BADM 320)
3 BADM 323* Marketing Communications
(Prerequisite: BADM 320)
3 BADM 324* Purchasing and Supply Chain Management
(Prerequisite: Credit or current registration in BADM 320)
3 BADM 326* Pricing Policies
(Prerequisite: BADM 320)
3 BADM 327* Marketing to Business and Government
(Prerequisite: BADM 320)
3 BADM 328* Business-to-Business Selling
3 BADM 329* New Product Development
(Prerequisite: BADM 320)
3 BADM 382* International Marketing
(Prerequisite: BADM 320)
3 PSYC 201 Introduction to Social Psychology
(Prerequisite: PSYC 100 or PSYC 103)
3 BADM 311 Individual Behavior in Organizations
(Prerequisite: BADM 310)
3 BADM 312 Organizational Design and Environment
(Prerequisite: BADM 310)
3 BADM 374 Management Decision Models
(Prerequisite: ECON 203)
3 BADM 378 Logistics Management
4 BADM 403 Principles of Business Law

 

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