College » BA » People » PhD Students » Kezhou Wang
Kezhou Wang
Educational Background
- M.A., Economics, China Center for Economic Research, Peking University, 2009
- B.L., Diplomacy and Foreign Affairs Management, Peking University, 2005
- B.A., Economics, Peking University, 2005
Research and Teaching Interests
- How the strategic interactions between manufacturers, marketing intermediaries, and final customers shape firms' competitive strategies in marketing decisions. I am especially interested in strategic interactions that cause similar firms to adopt dissimilar marketing strategies.
