College » BA » People » PhD Students » Srinivas Venugopal
Srinivas Venugopal
Educational Background
- MBA, University of Illinois at Urbana-Champaign, 2011
- B.S., Electrical and Electronics Engineering, Anna University, College of Engineering, 2005
Recent Publications
- Viswanathan, M. , Sridharan, S., Ritchie, R., Venugopal, S., Jung, K. 2012. Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy. Journal of Public Policy and Marketing, 31: 159-177
- Bello-Bravo, J., Diaz, R., Venugopal, S., Viswanathan, M. , Pittendrigh, B. 2010. Expanding the Impact of Practical Scientific Concepts for Low- Literate Learners through an Inclusive and Participatory Virtual Knowledge Ecosystem. Journal of the World University Forum, 3: 147-164
Honors and Awards
- Walter H. Stellner Doctoral Fellowship, University of Illinois at Urbana-Champaign, 2011-2012
- Winner of the 4th Base of the Pyramid narrative competition, Center for Sustainable Global Enterprise at Cornell University, 2010-2011
- Co-curator of TED licensed TEDxUIUC, College of Business, 2009-2011
Research and Teaching Interests
- Srinivas has a background in social entrepreneurship and his research interests lie in the area of poverty and sustainability. His research strives to obtain rich insights with theoretical significance and policy relevance. He explores the phenomenon of poverty both at the individual and social level. At the individual level, his research explores the impact of constraints and uncertainty on consumer motivation, cognition and behavior. At the social level, his research is focused on obtaining nuanced theoretical insights on social capital and organizational legitimacy.
- Srinivas blends insights from his academic research and his on-field experience as a social entrepreneur to create a rich learning experience. His teaching interests are: Principles of Marketing;Sustainable Marketing;Poverty and Marketing
