College » BA » People » PhD Students » Kiju Jung
Kiju Jung
PhD Student in Business Administration
Educational Background
- M.S., Advertising, University of Illinois at Urbana-Champaign, 2009
- B.A., Advertising & PR, Chung-Ang University, 2003
- B.A., Mass Communication, Chung-Ang University, 2003
Recent Publications
- Viswanathan, M. , Sridharan, S., Ritchie, R., Venugopal, S. , Jung, K. 2012. Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy. Journal of Public Policy and Marketing, 31: 159-177
Honors and Awards
- AMA-Sheth Foundation Doctoral Consortium Fellow, University of Michigan, 2013
- Avinish Chaturvedi Memorial Student Ambassador Award, University of Illinois at Urbana-Champaign, 2012-2013
- Haring Symposium Representative, Indiana University, 2012
- John M. Jones Doctoral Fellowship, University of Illinois at Urbana-Champaign, 2009-2012
Research and Teaching Interests
- My broad interest in sustainability, consumer behavior and consumer well-being has three specific streams. The first research stream focuses on understanding how to better embed sustainability into human consumption practices, using theoretical approaches ranging from social information processing, risk perception, construal level theory and attitude/behavior changes. The second research stream aims to explore human functioning and remedy human ill-being in subsistence marketplaces using psychological and sociological lenses, focusing on ecological factors such as poverty, literacy and social networks with psychological factors such as thinking styles, fate/agency beliefs, and construal levels. The third research stream focuses on the effects of power and gender in human interactions and in human-nonhuman interactions in the context of consumption, survivla, risk perception, coping, and prosocial behavior.
- My teaching interests surround consumer behavior, sustainable marketing, principle of marketing, marketing research
