College » BA » People » PhD Students » Sydney Chinchanachokchai
Sydney Chinchanachokchai
PhD Student in Business Administration
Educational Background
- MBA, Marketing, University of Illinois at Urbana-Champaign, 2008
- BBA, Finance, Thammasat University, 2004
Positions Held
- Instructor, Advertising Management Planning, College of Media, University of Illinois at Urbana-Champaign, 2012 to present
- Instructor, Consumer Behavior, University of Illinois at Urbana-Champaign, 2011
- Equity Analyst Assistant, CLSA securities (Thailand), Ltd., 2005-2006
- Marketing Manager & Project Coordinator, Tri-Ad property co.,ltd., 2004-2005
Recent Publications
- Chinchanachokchai, B., Duff, B. Forthcoming. Jack of all trades, master of...some?: Multitasking in digital consumers.. In Russell Belk and Rosa Llamas (Ed.), The Digital Consumer.. New York: Routledge.
Honors and Awards
- Best Research Paper, “Seeing the big picture: Multitasking and memory for ads”, International Journal of Advertising, 2011
- Haring Symposium Representative (Presenter), Indiana University, 2011
- John M. Jones Doctoral Fellowship, University of Illinois at Urbana-Champaign, 2008-2011
Research and Teaching Interests
- Research: Consumer multitasking, Mind Wandering, Cognitive Thinking Styles, Narrative Information Processing, Attention and Memory.
- Teaching: Consumer Behavior, Advertising Management Plan, Marketing Communication, International Marketing, Principles of Marketing
