Academy for Entrepreneurial Leadership | Illinois

May 3, 2010

The Sustainable Product and Market Development for Subsistence Marketplaces is a year-long graduate-level course on subsistence marketplaces cross-taught by business and engineering faculty.  The course focuses on developing products and services to serve the needs of those living in subsistence marketplaces.  The year-long course includes an international field trip, where students identify technologies, and develop products for subsistence marketplaces.  The course spans business to engineering in terms of content.  It covers, at one end, the bottom-up understanding of buyers, sellers, and marketplaces beyond literacy and resource barriers. At the other end, it covers the technologies that could be used to develop innovative products.  In between, the course covers issues in product and market development as well as the nature of research methods to employ.

Learn more about the Subsistence Marketplaces Initiative