Industrial and Enterprise Systems Engineering
*This instructor has left the University of Illinois
Entrepreneurial course taught by Professor Yassine
BADM 532, Product and Market Development for Subsistence Marketplaces (in collaboration with Professor Madhu Viswanathan; visit Subsistence Marketplaces Initiative website)
Sustainable Product and Market Development for Subsistence Marketplaces - Students in business, engineering, industrial design and other areas will spend five weeks of virtual immersion in subsistence contexts, including analysis of life circumstances in subsistence through interviews, simulation, and videos, and development of conceptual models of poverty, needs, products, and market interactions. Next, the course will focus on emersion of principles for business and engineering using a rich set of cases and a wide range of guest speakers. Student groups will formed to balance technical and business skills and match interests with our company sponsors. Groups will generate and evaluate a long list of possible ideas, and design market research to be conducted during an optional international field trip over part of the winter break. Students have the option to enroll in a spring course which will focus on taking the product idea to a prototype and a business plan.
This course is differentiated from other courses offered at the university in the extent of experiential learning and in its highly cross-functional nature. It is differentiated from cross-functional experiential new product development courses offered elsewhere in the nation by focusing on products for low-literate, low income individuals in subsistence marketplaces, such as in transitional economies, like India and China.
Visit Course Catalog website for course availability