Instructor: Professor Sharon Shavitt                          

Teaching Assistant:  Amanda Hansen

    Office: 428b Wohlers Hall                        

Office: 430 Wohlers Hall

    Phone: 333-0784   

    E-mail: shavitt@illinois.edu                        

phone: 858 829-3442

E-mail: hansen14@illinois.edu

    Office Hours: Monday, 2 - 4pm or by appointment        

Office Hours: Tuesday, 2 - 4pm or by appointment

RESOURCES FOR STUDENTS: 

Course Syllabus                                                                         Framework For Analysis                                             

Course Calendar                                                                      Peer Evaluation and Instructions

Resources For Projects   UPDATED!                                         Team Assignments   

Lecture Slides                                                                             Case Synopses

Just for fun:

- Generic Strategy
- Aspirina ad  
- A Big Ad
- Client/Agency (Mis)management (sent in by Matt Eggers from Eli Lilly)

For the Library Resources link prepared by Dr. Song, click here.

Independent Study Opportunity: Research on Cultural Psychology of Marketing

If you have problems downloading course materials, please contact yifan@illinois.edu