College of Business: University of Illinois at Urbana-Champaign

Assistant Professor of Business Administration

Ph.D., Marketing, University of British Columbia, 2011
MBA, Marketing, York University, 2006
MBA, Agra University, 1995
B.Engg., University of Delhi, 1993

Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011 to present

Junior Faculty Research Grant, Department of Business Administration, University of Illinois at Urbana Champaign, present
Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2013
List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012
University of Illinois Scholars' Travel Fund, University of Illinois at Urbana-Champaign, 2011, 2012
AMA-Sheth Doctoral Consortium Fellow, University of British Columbia, 2010
PDMA Dissertation Award, Product Development and Management Association, 2010
University Graduate Fellowship, University of British Columbia, 2009-2010
Dean Earle D MacPhee Memorial Fellowship, University of British Columbia, 2006-2009

Creativity and innovative thinking, New product development and marketing

Consumer creativity, Self regulation, Atmospherics