College of Business: University of Illinois at Urbana-Champaign

Professor of Business Administration

D.B.A., Indiana University, 1982
M.B.A., Southern Methodist University, 1975
B.B.A., University of Texas at Austin, 1974

Academic Director MSBA, Department of Business Administration, 2012 to present
Professor of Business Administration, University of Illinois, 1997 to present
Visiting Professor of Marketing, Sogang University, 2012
Interim Department Head of Business Administration, University of Illinois, College of Business, 2010-2012
Faculty Fellow, University of Illinois, 1999-2000
Associate Professor of Marketing, Massachusetts Institute of Technology, 1991-1997
Visiting Associate Professor of Marketing, Massachusetts Institute of Technology, 1989-1991
Associate Professor of Marketing, University of Michigan, 1988-1991
Assistant Professor of Marketing, University of Michigan, 1982-1988

Qualls, W., White, T. Forthcoming. 18th Paul Converse Symposium. University of Illinois.

Bohlman, J., Spanjol, J., Qualls, W., Rosa, J. 2013. “The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study.”. Journal of Product Innovation Management

Rosa, J., Qualls, W., Ruth, J. 2013. “Consumer Creativity: Effects of Gender and Variation in Richness of Vision and Touch Inputs” . Journal of Business Research

Lee, J., Palekar, U. , Qualls, W. 2011. Supply Chain Efficiency and Security: Coordination for Collaborative Investment in Technology. European Journal of Operational Research, 210: 568-578

Spanjol, J., Qualls, W., Rosa, J. 2011. How Many and What Kind? The Role of Strategic Orientation in New Product Ideation . Journal of Product Innovation Management, 28: 236-250

Spanjol, J., Tam, L., Bohlman, J., Qualls, W. 2011. New Product Team Decision-Making:Regulatory Focus Effects on Number, Type, and Timing Decisions. Journal of Product Innovation Management, 28: 623-640

Williams-Qualls-Spratlen Award, American Marketing Association Foundation, 2009

Reviewer, Journal of IEEE Transactions on Engineering Management, 2012-present
Reviewer, Journal of International Business, 2012-present
Board Member, Journal Academy of Marketing Science, 2004-present
Board Member, Journal of Business Research, 1995-present
Board of Advisors, U.S. Census Advisory Board-CAP, 2003-2009

Teaches courses in marketing management, marketing strategy, and supply chain management.

Research interests include the use of behavioral paradigms to explain managerial phenomena. Current research examines issues surrounding the interorganizational relationships, supply chain management practices, and product innovation.