College of Business: University of Illinois at Urbana-Champaign

Associate Professor of Business Administration and
James F. Towey Faculty Fellow

Ph.D., Marketing, University of Missouri, 2005
M.S., Economics, Fudan University, 2000

James F. Towey Faculty Fellow, University of Illinois, 2011
Assistant Professor of Marketing and International Business, University of Illinois at Urbana-Champaign, 2008-2009
Assistant Professor of Marketing, University of Delaware, 2005-2008

Fang, E. 2011. The Effect of Knowledge Dissimilarity on New Product Innovativeness in High-Tech Strategic Alliances. Organization Science

Fang, E., Palmatier, R., Rajdeep, G. 2011. Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance Outcomes. Journal of Marketing Research

steenkamp, J., Fang, E. 2011. The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades (equal authorship) (forthcoming). Marketing Science

Todd, A., Fang, E., Palmatier, R. 2011. The Effects of Customer Acquisition and Retention Orientations on a Firm's Radical and Incremental Innovation Performance (equal authorship). Journal of Academy of Marketing Science, 39: 234-251

List of Teachers Ranked as Excellent by MBA Students, UIUC, 2010-2011
MSI Young Scholar Award 2010, Marketing Science Institute, 2010
2009 AMA SERVSIG Best Services Article Award for article "Effect of Service Transition Strategies on Firm Value", American Marketing Association, 2009

Innovation, Marketing Strategy, and International Business